For a good position in search engines especially in Google links from other websites to the own site are very essential. There are different types of links and it is always clever to understand something about it.

You can exchange links with another website. Therefore you get in touch with the webmaster and offer him a link. You get a backlink pointing from his website to your site if he agrees. Because both websites link to each other there are Two Way Links or reciprocal links. Bear in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors because they are most related. But you would rather sell your own product and do not want to recommend the product of your competitors. more..increase your pagerank

By the way a Two Way Link is not very significant for a good position in Google, sure it is still better than no link. Google loves One Way Links. Thats a link pointing from the other site to your site, and you don’t link back to the other website. Web directories give you such links. But they contribute less and less to a good ranking. Because they are very related, One Way Links from your competitors would be yet again the best. You sure have problems to find somebody who gives you a link for nothing in return.

But if you have 2 partners B and C, you can proceed differently. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. Everyone gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Google sees only incoming One-Way Links, that’s the best for the ranking. more..getting many backlinks

If you have many domains you can reach better ranking with clever linking. But if you have only one or two sites? One Answer are Link Networks. These are networks of several thousands of websites of their members. The three- or polygonal linking takes place over the network for a moderate monthly payment. more..getting many backlinks